Idea Garden

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Re-brand (Student Work), 2019

Central to this re-brand of London’s Garden Museum is an emphasis on education: to encourage a younger generation of visitors to be fascinated by plants. The newly named Idea Garden encourages visitors to ‘cultivate their imaginations’, with engaging collateral that explores the enchanting and unexpected world of botany.

A colourful, whimsical illustration is the backbone of this identity, supporting unexpected curiosities along the way.